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    <lastmod>2026-06-07</lastmod>
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      <image:title>Case Studies - Packaging Refresh - Old cardboard shipper box</image:title>
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      <image:title>Case Studies - Packaging Refresh - Old kraft paper mailer</image:title>
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      <image:title>Case Studies - Packaging Refresh</image:title>
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      <image:title>Case Studies - Packaging Refresh - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.clarakellumpathe.com/case-studies/retouching-workflow-optimization</loc>
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    <priority>0.5</priority>
    <lastmod>2026-06-09</lastmod>
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      <image:title>Case Studies - Retouching Workflow Optimization</image:title>
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      <image:title>Case Studies - Retouching Workflow Optimization</image:title>
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      <image:title>Case Studies - Retouching Workflow Optimization</image:title>
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      <image:title>Case Studies - Retouching Workflow Optimization - Success Metrics</image:title>
      <image:caption>Before exploring solutions, I aligned on clear success criteria. Any new workflow needed to: Reduce cost per image Reduce turnaround time from photoshoot to final assets Increase consistency across large batches of images Maintain Harper Wilde’s high-end retouching standards, with no visible sacrifice in quality</image:caption>
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      <image:title>Case Studies - Retouching Workflow Optimization</image:title>
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      <image:title>Case Studies - Retouching Workflow Optimization</image:title>
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      <image:title>Case Studies - Retouching Workflow Optimization - Comparison</image:title>
      <image:caption>Tattoo Removal</image:caption>
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      <image:title>Case Studies - Retouching Workflow Optimization - Comparison</image:title>
      <image:caption>Skin Retouching</image:caption>
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      <image:title>Case Studies - Retouching Workflow Optimization - Comparison</image:title>
      <image:caption>Flyaway Hair Removal</image:caption>
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      <image:title>Case Studies - Retouching Workflow Optimization - Comparison</image:title>
      <image:caption>Skin Retouching</image:caption>
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      <image:title>Case Studies - Retouching Workflow Optimization - Impact</image:title>
      <image:caption>The relaunch had an immediate and meaningful impact on performance. Sales saw a significant lift, with select SKUs selling out before replenishment orders could be placed. Beyond revenue, the project delivered valuable insight: It confirmed our theory that Harper Wilde’s core customer prioritizes comfort and functionality over pure looks. It validated that the product itself was strong — it simply needed the right framing to resonate with our customer base. With renewed confidence in the collection and its positioning in our assortment, the Merchandising team invested in new limited-edition colorways for upcoming seasonal launches, turning a previously underperforming line into a growth opportunity for the business.</image:caption>
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    <loc>https://www.clarakellumpathe.com/case-studies/accelerating-a-marketing-launch</loc>
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    <priority>0.5</priority>
    <lastmod>2026-06-09</lastmod>
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      <image:title>Case Studies - Accelerating a Marketing Launch</image:title>
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      <image:title>Case Studies - Accelerating a Marketing Launch</image:title>
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      <image:title>Case Studies - Accelerating a Marketing Launch</image:title>
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      <image:title>Case Studies - Accelerating a Marketing Launch</image:title>
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      <image:title>Case Studies - Accelerating a Marketing Launch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/9d556de5-c175-40e6-b99c-92697f89b7a7/Lifestyle_Bliss+Cherry_0147.jpg</image:loc>
      <image:title>Case Studies - Accelerating a Marketing Launch - Creative Direction</image:title>
      <image:caption>To meet the aggressive timeline and eliminate unnecessary review cycles, I chose to design all campaign assets myself for this launch. Typically for a campaign, I would art direct and delegate execution amongst my team, but this was a case where time was of the essence, and rolling up my sleeves allowed us to move faster without sacrificing quality. I led creative direction and execution, ensuring the campaign felt cohesive, elevated, and able to break through a noisy marketing landscape. My approach emphasized: Bold, color-forward storytelling centered on Cherry as the hero moment. Clean, confident layouts that let the product and color shine Engaging copy focused on newness, seasonality, and fun Cherry theme Consistency across channels while tailoring designs to each platform</image:caption>
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      <image:title>Case Studies - Accelerating a Marketing Launch - Homepage (Desktop)</image:title>
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      <image:title>Case Studies - Accelerating a Marketing Launch - Homepage (Mobile)</image:title>
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      <image:title>Case Studies - Accelerating a Marketing Launch - New Colors Collection Page (Mobile)</image:title>
      <image:caption />
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    <image:image>
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      <image:title>Case Studies - Accelerating a Marketing Launch - New Colors Collection Page (Desktop)</image:title>
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      <image:title>Case Studies - Accelerating a Marketing Launch - Launch Email</image:title>
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    <image:image>
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      <image:title>Case Studies - Accelerating a Marketing Launch - Re-engagement Email</image:title>
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      <image:title>Case Studies - Accelerating a Marketing Launch - Impact</image:title>
      <image:caption>The relaunch had an immediate and meaningful impact on performance. Sales saw a significant lift, with select SKUs selling out before replenishment orders could be placed. Beyond revenue, the project delivered valuable insight: It confirmed our theory that Harper Wilde’s core customer prioritizes comfort and functionality over pure looks. It validated that the product itself was strong — it simply needed the right framing to resonate with our customer base. With renewed confidence in the collection and its positioning in our assortment, the Merchandising team invested in new limited-edition colorways for upcoming seasonal launches, turning a previously underperforming line into a growth opportunity for the business.</image:caption>
    </image:image>
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      <video:title>Case Studies - Accelerating a Marketing Launch</video:title>
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  <url>
    <loc>https://www.clarakellumpathe.com/case-studies/comfortmesh-collection-relaunch</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-06</lastmod>
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      <image:title>Case Studies - ComfortMesh™ Collection Relaunch</image:title>
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      <image:title>Case Studies - ComfortMesh™ Collection Relaunch</image:title>
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      <image:title>Case Studies - ComfortMesh™ Collection Relaunch</image:title>
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      <image:title>Case Studies - ComfortMesh™ Collection Relaunch</image:title>
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    <image:image>
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      <image:title>Case Studies - ComfortMesh™ Collection Relaunch - Creative Direction</image:title>
      <image:caption>I led the creative direction for the relaunch, ensuring the visuals and design language clearly supported the new positioning. Photoshoot Art Direction The shoot emphasized ease and comfort rather than seduction: Set in a light, airy home environment Styled with soft textures like boucle furniture and cozy blankets Models paired the pieces with familiar wardrobe staples — button-down shirts, denim, and comfortable cardigans — to show how seamlessly the products fit into everyday life Design &amp; Visual Language For the launch campaign, I focused on restraint and simplicity: Used a lighter weight of our brand font to reinforce an airy, effortless feel Let the photography do the heavy lifting, minimizing visual clutter Emphasized tight product crops to highlight the sheer mesh fabric and thoughtful construction details Copy and design worked together to balance key attributes — sheerness, sexiness, comfort, and wearability — without leaning too far in any one direction.</image:caption>
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      <image:title>Case Studies - ComfortMesh™ Collection Relaunch - Previous Imagery</image:title>
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      <image:title>Case Studies - ComfortMesh™ Collection Relaunch - New Imagery</image:title>
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      <image:title>Case Studies - ComfortMesh™ Collection Relaunch - Homepage</image:title>
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      <image:title>Case Studies - ComfortMesh™ Collection Relaunch - Collection Page</image:title>
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      <image:title>Case Studies - ComfortMesh™ Collection Relaunch - Launch Email — Past Purchasers</image:title>
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    <image:image>
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      <image:title>Case Studies - ComfortMesh™ Collection Relaunch - Launch Email — Non Past Purchasers</image:title>
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      <image:title>Case Studies - ComfortMesh™ Collection Relaunch - Re-engagement Email — Product Benefits</image:title>
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      <image:caption>The relaunch had an immediate and meaningful impact on performance. Sales saw a significant lift, with select SKUs selling out before replenishment orders could be placed. Beyond revenue, the project delivered valuable insight: It confirmed our theory that Harper Wilde’s core customer prioritizes comfort and functionality over pure looks. It validated that the product itself was strong — it simply needed the right framing to resonate with our customer base. With renewed confidence in the collection and its positioning in our assortment, the Merchandising team invested in new limited-edition colorways for upcoming seasonal launches, turning a previously underperforming line into a growth opportunity for the business.</image:caption>
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      <image:title>Galleries - 98point6</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780950070591-3H4KTC9FNRMEHMGK7ZKM/courage.png</image:loc>
      <image:title>Galleries - 98point6</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780950068345-D4WBD5DQS545QMCRQ0YD/14.png</image:loc>
      <image:title>Galleries - 98point6</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780950003901-6Z0SC21739IXBB2HIRYC/collaborate+commit.gif</image:loc>
      <image:title>Galleries - 98point6</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780950069688-SEF89DEXHLH3W7MOI1KG/consider+the+long+view.png</image:loc>
      <image:title>Galleries - 98point6</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780950069496-6Y074J0QLR59DPTJ07N2/15.png</image:loc>
      <image:title>Galleries - 98point6</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780950003900-OSOAL5GYG7FY9TKG46VF/ImpactfulResults.gif</image:loc>
      <image:title>Galleries - 98point6</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780950073182-SCAB7AOZVQHY5ETMMB72/unconstrained+thinking.png</image:loc>
      <image:title>Galleries - 98point6</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780950068281-8AQWJ5ONBF2Z2QZ6FJ85/13.png</image:loc>
      <image:title>Galleries - 98point6</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780950002746-H7SBRTUVL4ZEOOI6H0PO/Build-Trust.gif</image:loc>
      <image:title>Galleries - 98point6</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780950071088-N3JE3WQ1NJYL8ZH1Y3Y0/critical+and+informed+thinking.png</image:loc>
      <image:title>Galleries - 98point6</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780950073059-FHNQZ7QZKTP8J1DIUFE8/relentless+improvement.png</image:loc>
      <image:title>Galleries - 98point6</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780950004931-TXRMJ5NJ1VJ7WB52NKHE/Ownership.gif</image:loc>
      <image:title>Galleries - 98point6</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780950071742-8FRL520QPGJ4F353U3R9/innovation.png</image:loc>
      <image:title>Galleries - 98point6</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780948962906-O8L6XZ0BDT1AKE4JZNV7/recycle+bra+postcard+%281%29.png</image:loc>
      <image:title>Galleries - 98point6 - Postcard for new members</image:title>
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    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780948963658-F3OZ37LQIZDDJISBR5PG/recycle+bra+postcard+%282%29.png</image:loc>
      <image:title>Galleries - 98point6 - Postcard for members with dependents</image:title>
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    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/36d57902-4cdc-409c-bf15-a80536cc4a57/98point6+LP.gif</image:loc>
      <image:title>Galleries - 98point6 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.clarakellumpathe.com/galleries/glazers-camera</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/72e1aae3-47dc-4ac3-9d76-c55ee5bc08f4/Thank%2BYou%2BMockup_crop.webp</image:loc>
      <image:title>Galleries - Glazer’s Camera - Order Inserts</image:title>
      <image:caption>Glazer's has built its reputation on exceptional in-person service and deep product expertise — but as online and phone orders grew, that personal touch risked getting lost in transit. I designed a graphic postcard insert for shipped orders that bridges the gap: thanking customers for their purchase, inviting feedback, and reinforcing the warmth and character of Glazer's brand. The insert serves both as a brand touchpoint and a subtle driver of repeat business, ensuring that every unboxing feels like it came from a place that genuinely cares.</image:caption>
    </image:image>
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      <image:title>Galleries - Glazer’s Camera</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780897280330-QBJTHZXNTSJRHD0XQON7/FujiGFXbody_OLD.webp</image:loc>
      <image:title>Galleries - Glazer’s Camera</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780897281473-MANZAWKEUK8P5YNG9SLD/Nikon%2BD750%2BOLD.webp</image:loc>
      <image:title>Galleries - Glazer’s Camera</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780897281538-MOO9X5NC6TMF34XT5H3W/Saramonic%2BVmic%2BOLD.webp</image:loc>
      <image:title>Galleries - Glazer’s Camera</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780897334258-LD6QYFEVIOSKAFXFW2J3/7dMKII_NEW.webp</image:loc>
      <image:title>Galleries - Glazer’s Camera</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780897334310-NNFTQB7V6HZDVGTPRXJV/FujiGFXbody_NEW.webp</image:loc>
      <image:title>Galleries - Glazer’s Camera</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780897335407-V6VNA7TN7OR6CD598DJE/Nikon%2BD750%2BNEW.webp</image:loc>
      <image:title>Galleries - Glazer’s Camera</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780897335477-DLNRK1Y8CQ1DQ2K4FK02/Saramonic%2BVmic%2BNEW%2Bcopy.webp</image:loc>
      <image:title>Galleries - Glazer’s Camera</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780896125433-HBSGY27XOO8E579AZ436/Photofest%2BPosters%2BMockup.webp</image:loc>
      <image:title>Galleries - Glazer’s Camera</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780896125927-63C99OALI0Q39WP3H2LE/Schedule%2BPoster%2BMockup_crop.webp</image:loc>
      <image:title>Galleries - Glazer’s Camera</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/9d3f6def-fb3c-4ad3-967a-5b59b345228f/Passport%2BPoster%2BMockup.webp</image:loc>
      <image:title>Galleries - Glazer’s Camera - Contest Poster</image:title>
      <image:caption>Photofest, Glazer's flagship annual sale, features a Passport Program that encourages customers to visit Brand Representatives throughout the store, collect stamps, and enter a prize drawing. I designed the contest poster to communicate the prize bundles clearly while capturing the excitement of the event. The layout keeps copy clean and scannable, and a repeating Photofest logo stamp pattern along the border adds a playful, thematic flourish — nodding to the passport mechanic at the heart of the promotion.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780896844672-D82F58AKAQU9FT6V42RL/EDU%2B3.webp</image:loc>
      <image:title>Galleries - Glazer’s Camera</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780896845125-QU219HA9D2BYH8RPH9UO/EDU%2B2.webp</image:loc>
      <image:title>Galleries - Glazer’s Camera</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/972db118-082c-4c4d-ab2b-51c42bcf920f/ManillaEnvelopes_web.webp</image:loc>
      <image:title>Galleries - Glazer’s Camera - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780945281459-RUIKLXZGIGODMMO4P704/PANASONIC_1_Web.webp</image:loc>
      <image:title>Galleries - Glazer’s Camera</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780945317109-ZGNHBUN51A3O91IZSSMZ/falling-sequins.gif</image:loc>
      <image:title>Galleries - Glazer’s Camera</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780945279544-LGGJUK699T5PKNT0HRBX/OLYMPUS_2_Web.webp</image:loc>
      <image:title>Galleries - Glazer’s Camera</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780945277469-6YRTZ9B209M0OAWTCO8J/FUJI_1_Web.webp</image:loc>
      <image:title>Galleries - Glazer’s Camera</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/d4c4eaaf-46a8-4b27-96e3-ad24c86b5869/Holiday+Webpage.gif</image:loc>
      <image:title>Galleries - Glazer’s Camera - Make it stand out</image:title>
      <image:caption>Glazer’s Homepage Hero during the holiday period</image:caption>
    </image:image>
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    <lastmod>2026-06-09</lastmod>
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    <loc>https://www.clarakellumpathe.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-06-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/e73a5617-f0bd-4975-a0d5-ee10f710a48e/imgg-demo-9pgfX337.png</image:loc>
      <image:title>About</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/667f41cd-7703-4f11-bfee-22d4756246e0/imgg-demo-nRrNzbfO.png</image:loc>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/41b5da29-36b8-41ef-afac-df12a8396101/imgg-demo-C59XbaOt.png</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/945b27c1-3af4-4ced-997e-080d95a45d3f/imgg-demo-EpGLe4Je.png</image:loc>
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    <lastmod>2026-01-06</lastmod>
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    <priority>1.0</priority>
    <lastmod>2026-06-09</lastmod>
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    <loc>https://www.clarakellumpathe.com/portfolio</loc>
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  <url>
    <loc>https://www.clarakellumpathe.com/portfolio/packaging-refresh</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-08</lastmod>
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