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Harper Wilde https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780963438390-KLC0L7MWSFJ2K80LN5BD/Lifestyle_Ally_Liquid+Light_Flex+Active-Thistle_2525.jpg Selected Projects - Harper Wilde https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780963466347-YEFXQPFRT1QNIDCRSMAE/Lifestyle_Megan+Bianca_Liquid+Light_Bliss+Duo_2488.jpg Selected Projects - Harper Wilde https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780963496321-824FFSMZI8X2MCTYCXMV/Lifestyle_Megan_Liquid+Light_Flex+Active-Slate_2666.jpg Selected Projects - Harper Wilde https://www.clarakellumpathe.com/projects/98point6 monthly 0.5 2026-08-14 https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780951374364-OH1X56BGP3HXUHY5YQAT/Screenshot+2026-01-07+at+3.11.45%E2%80%AFPM.png Selected Projects - 98point6 https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780951392131-AR75NVW4G0RIZY9N8CB7/Screenshot+2026-01-07+at+3.12.16%E2%80%AFPM.png Selected Projects - 98point6 https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780951378203-5OKLFH4PO6R4WLIIMX63/Screenshot+2026-01-07+at+3.11.57%E2%80%AFPM.png Selected Projects - 98point6 https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780951395399-16P42RHMH67HRWMASOTG/Screenshot+2026-01-07+at+3.12.28%E2%80%AFPM.png Selected Projects - 98point6 https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780950002747-TO3XL7N6Z7OVDZISOG2I/bias+for+action.gif Selected Projects - 98point6 https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780950070591-3H4KTC9FNRMEHMGK7ZKM/courage.png Selected Projects - 98point6 https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780950068345-D4WBD5DQS545QMCRQ0YD/14.png Selected Projects - 98point6 https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780950003901-6Z0SC21739IXBB2HIRYC/collaborate+commit.gif Selected Projects - 98point6 https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780950069688-SEF89DEXHLH3W7MOI1KG/consider+the+long+view.png Selected Projects - 98point6 https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780950069496-6Y074J0QLR59DPTJ07N2/15.png Selected Projects - 98point6 https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780950003900-OSOAL5GYG7FY9TKG46VF/ImpactfulResults.gif Selected Projects - 98point6 https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780950073182-SCAB7AOZVQHY5ETMMB72/unconstrained+thinking.png Selected Projects - 98point6 https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780950068281-8AQWJ5ONBF2Z2QZ6FJ85/13.png Selected Projects - 98point6 https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780950002746-H7SBRTUVL4ZEOOI6H0PO/Build-Trust.gif Selected Projects - 98point6 https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780950071088-N3JE3WQ1NJYL8ZH1Y3Y0/critical+and+informed+thinking.png Selected Projects - 98point6 https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780950073059-FHNQZ7QZKTP8J1DIUFE8/relentless+improvement.png Selected Projects - 98point6 https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780950004931-TXRMJ5NJ1VJ7WB52NKHE/Ownership.gif Selected Projects - 98point6 https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780950071742-8FRL520QPGJ4F353U3R9/innovation.png Selected Projects - 98point6 https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780948962906-O8L6XZ0BDT1AKE4JZNV7/recycle+bra+postcard+%281%29.png Selected Projects - 98point6 - Postcard for new members https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780948963658-F3OZ37LQIZDDJISBR5PG/recycle+bra+postcard+%282%29.png Selected Projects - 98point6 - Postcard for members with dependents https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/36d57902-4cdc-409c-bf15-a80536cc4a57/98point6+LP.gif Selected Projects - 98point6 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.clarakellumpathe.com/projects/glazers-camera monthly 0.5 2026-08-14 https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/72e1aae3-47dc-4ac3-9d76-c55ee5bc08f4/Thank%2BYou%2BMockup_crop.webp Selected Projects - Glazer’s Camera - Order Inserts Glazer's has built its reputation on exceptional in-person service and deep product expertise — but as online and phone orders grew, that personal touch risked getting lost in transit. I designed a graphic postcard insert for shipped orders that bridges the gap: thanking customers for their purchase, inviting feedback, and reinforcing the warmth and character of Glazer's brand. The insert serves both as a brand touchpoint and a subtle driver of repeat business, ensuring that every unboxing feels like it came from a place that genuinely cares. https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780897280323-GFP6EKQW8KCGJBR1CEO5/7dMKII_OLD.webp Selected Projects - Glazer’s Camera https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780897280330-QBJTHZXNTSJRHD0XQON7/FujiGFXbody_OLD.webp Selected Projects - Glazer’s Camera https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780897281473-MANZAWKEUK8P5YNG9SLD/Nikon%2BD750%2BOLD.webp Selected Projects - Glazer’s Camera https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780897281538-MOO9X5NC6TMF34XT5H3W/Saramonic%2BVmic%2BOLD.webp Selected Projects - Glazer’s Camera https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780897334258-LD6QYFEVIOSKAFXFW2J3/7dMKII_NEW.webp Selected Projects - Glazer’s Camera https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780897334310-NNFTQB7V6HZDVGTPRXJV/FujiGFXbody_NEW.webp Selected Projects - Glazer’s Camera https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780897335407-V6VNA7TN7OR6CD598DJE/Nikon%2BD750%2BNEW.webp Selected Projects - Glazer’s Camera https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780897335477-DLNRK1Y8CQ1DQ2K4FK02/Saramonic%2BVmic%2BNEW%2Bcopy.webp Selected Projects - Glazer’s Camera https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780896125433-HBSGY27XOO8E579AZ436/Photofest%2BPosters%2BMockup.webp Selected Projects - Glazer’s Camera https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780896125927-63C99OALI0Q39WP3H2LE/Schedule%2BPoster%2BMockup_crop.webp Selected Projects - Glazer’s Camera https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/9d3f6def-fb3c-4ad3-967a-5b59b345228f/Passport%2BPoster%2BMockup.webp Selected Projects - Glazer’s Camera - Contest Poster Photofest, Glazer's flagship annual sale, features a Passport Program that encourages customers to visit Brand Representatives throughout the store, collect stamps, and enter a prize drawing. I designed the contest poster to communicate the prize bundles clearly while capturing the excitement of the event. The layout keeps copy clean and scannable, and a repeating Photofest logo stamp pattern along the border adds a playful, thematic flourish — nodding to the passport mechanic at the heart of the promotion. https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780896844672-D82F58AKAQU9FT6V42RL/EDU%2B3.webp Selected Projects - Glazer’s Camera https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780896845125-QU219HA9D2BYH8RPH9UO/EDU%2B2.webp Selected Projects - Glazer’s Camera https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/972db118-082c-4c4d-ab2b-51c42bcf920f/ManillaEnvelopes_web.webp Selected Projects - Glazer’s Camera - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780945281459-RUIKLXZGIGODMMO4P704/PANASONIC_1_Web.webp Selected Projects - Glazer’s Camera https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780945317109-ZGNHBUN51A3O91IZSSMZ/falling-sequins.gif Selected Projects - Glazer’s Camera https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780945279544-LGGJUK699T5PKNT0HRBX/OLYMPUS_2_Web.webp Selected Projects - Glazer’s Camera https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780945277469-6YRTZ9B209M0OAWTCO8J/FUJI_1_Web.webp Selected Projects - Glazer’s Camera https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/d4c4eaaf-46a8-4b27-96e3-ad24c86b5869/Holiday+Webpage.gif Selected Projects - Glazer’s Camera - Make it stand out Glazer’s Homepage Hero during the holiday period https://www.clarakellumpathe.com/projects/packaging-refresh monthly 0.5 2026-08-14 https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780796883888-USVN3CNH0RSMA07PMWAS/Screenshot+2026-06-06+at+6.33.47%E2%80%AFPM.png Selected Projects - Packaging Refresh - Old cardboard shipper box https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780796882198-X0WHZD6HCSB2E9BHQDDJ/Screenshot+2026-06-06+at+6.30.17%E2%80%AFPM.png Selected Projects - Packaging Refresh - Old kraft paper mailer https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780801446930-151WCAAMON70YIK0ZMG3/Mailer_Box_Mockup_2.png Selected Projects - Packaging Refresh https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780801447634-G9FDMK6B1U43LIM5KJXQ/Mailer_Box_Mockup_3.png Selected Projects - Packaging Refresh https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780801459562-18RSINJ9FOXZUXD4Y7JZ/Mailer_Box_Mockup_5.png Selected Projects - Packaging Refresh https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780802231572-O1RFQ4OJGW2EJWERXDKS/Packaging+Box+Dieline.webp Selected Projects - Packaging Refresh https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780801532217-FK5AAVLVD4JCPPEAPEDZ/Shipping_Bag_Mockup_1.png Selected Projects - Packaging Refresh https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780801529354-BJL808VFO9DMHM48J0V6/Shipping_Bag_Mockup_2.png Selected Projects - Packaging Refresh https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/a4672e9e-d102-4ab7-bafb-95afdac01761/PDP_Recycling_Kit_Oct_2024.webp Selected Projects - Packaging Refresh - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://video.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/ac8c63cb-de67-4d88-a2b2-6e0bc8a84fe5/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/ac8c63cb-de67-4d88-a2b2-6e0bc8a84fe5/thumbnail Selected Projects - Packaging Refresh Selected Projects - Packaging Refresh https://www.clarakellumpathe.com/projects/retouching-workflow-optimization monthly 0.5 2026-08-14 https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780791050308-CDYQ0BD9L4Y65UKFLP83/PDP+PLUS_Alexis_Base+Wirefree-Beige_Bliss+Hiphugger-Beige_3207.jpg Selected Projects - Retouching Workflow Optimization https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780791086843-A99H9LLSTGSS18SOF0JN/PDP+PLUS_Zarria_Bliss+Plunge+Adjustable+-+Tan_Bliss+Boyshort-Tan_3818.jpg Selected Projects - Retouching Workflow Optimization https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780791123716-3NLP7BICSNGWD36KR1UG/PDP_Victoria_Base+Wirefree-Black_Cloud+Cotton+French+Cut-Black_1491.jpg Selected Projects - Retouching Workflow Optimization https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/d942a03f-0f6f-4d61-a048-28975fe88503/Lifestyle_Cloud+Cotton+Olive_1079.jpg Selected Projects - Retouching Workflow Optimization - Success Metrics Before exploring solutions, I aligned on clear success criteria. Any new workflow needed to: Reduce cost per image Reduce turnaround time from photoshoot to final assets Increase consistency across large batches of images Maintain Harper Wilde’s high-end retouching standards, with no visible sacrifice in quality https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780793273649-HAAV3FHXAJ78GH7YLH4K/Screenshot+2026-06-06+at+5.47.49%E2%80%AFPM.png Selected Projects - Retouching Workflow Optimization https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780793316454-IK55FRGZY3YFXZDLSXND/Screenshot+2026-06-06+at+5.48.31%E2%80%AFPM.png Selected Projects - Retouching Workflow Optimization https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780793344936-02KWPKB46J26EPWFQTH8/Screenshot+2026-06-06+at+5.49.00%E2%80%AFPM.png Selected Projects - Retouching Workflow Optimization https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780793403596-LHXHTQP6I8IRC1P8ZNM4/Screenshot+2026-06-06+at+5.49.58%E2%80%AFPM.png Selected Projects - Retouching Workflow Optimization https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780793620596-8K1Q5NNOOCIW13WU0E29/Screenshot+2026-06-06+at+5.53.36%E2%80%AFPM.png Selected Projects - Retouching Workflow Optimization - Comparison Tattoo Removal https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780793642839-O7XCM43ICZCK7VKNNVXN/Screenshot+2026-06-06+at+5.53.59%E2%80%AFPM.png Selected Projects - Retouching Workflow Optimization - Comparison Skin Retouching https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780793659622-F4N0URZCTWNMKHSVSDAT/Screenshot+2026-06-06+at+5.54.16%E2%80%AFPM.png Selected Projects - Retouching Workflow Optimization - Comparison Flyaway Hair Removal https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780793677382-ESLAZ946JQL3F3GLAU7L/Screenshot+2026-06-06+at+5.54.34%E2%80%AFPM.png Selected Projects - Retouching Workflow Optimization - Comparison Skin Retouching https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/7a55263c-fbac-4496-993d-1f8b770568af/Lifestyle_Core+Bestsellers_0878.jpg Selected Projects - Retouching Workflow Optimization - Impact The relaunch had an immediate and meaningful impact on performance. Sales saw a significant lift, with select SKUs selling out before replenishment orders could be placed. Beyond revenue, the project delivered valuable insight: It confirmed our theory that Harper Wilde’s core customer prioritizes comfort and functionality over pure looks. It validated that the product itself was strong — it simply needed the right framing to resonate with our customer base. With renewed confidence in the collection and its positioning in our assortment, the Merchandising team invested in new limited-edition colorways for upcoming seasonal launches, turning a previously underperforming line into a growth opportunity for the business. https://www.clarakellumpathe.com/projects/accelerating-a-marketing-launch monthly 0.5 2026-08-24 https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780772501461-W0828A74RIZLBKISFH1D/PDP_Zarria_Bliss+Triangle-Cherry_Bliss+Thong-Cherry_2339.jpg Selected Projects - Accelerating a Marketing Launch https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780772493540-JWGF45JLUZY61QKXPQM0/PDP_Zarria_Bliss+Triangle-Cherry_Bliss+Thong-Cherry_2363.jpg Selected Projects - Accelerating a Marketing Launch https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780772515905-DXXMBVL0VGUMDTJ20RCR/PDP_Freya_Bliss+Triangle-Daybreak_Bliss+Highwaist-Daybreak_0990.jpg Selected Projects - Accelerating a Marketing Launch https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780772518476-A4N3U0L4DDA5D487REFK/PDP_Freya_Bliss+Triangle-Daybreak_Bliss+Highwaist-Daybreak_0991.jpg Selected Projects - Accelerating a Marketing Launch https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780771994741-3SRYTN7R4AKA7S1D7RSZ/Lifestyle_Bliss+Cherry_0134.jpg Selected Projects - Accelerating a Marketing Launch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/9d556de5-c175-40e6-b99c-92697f89b7a7/Lifestyle_Bliss+Cherry_0147.jpg Selected Projects - Accelerating a Marketing Launch - Creative Direction To meet the aggressive timeline and eliminate unnecessary review cycles, I chose to design all campaign assets myself for this launch. Typically for a campaign, I would art direct and delegate execution amongst my team, but this was a case where time was of the essence, and rolling up my sleeves allowed us to move faster without sacrificing quality. I led creative direction and execution, ensuring the campaign felt cohesive, elevated, and able to break through a noisy marketing landscape. My approach emphasized: Bold, color-forward storytelling centered on Cherry as the hero moment. Clean, confident layouts that let the product and color shine Engaging copy focused on newness, seasonality, and fun Cherry theme Consistency across channels while tailoring designs to each platform https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780781713394-3KQKF9VQJV5Y8B5QC6BZ/MacBook+Pro.png Selected Projects - Accelerating a Marketing Launch - Homepage (Desktop) https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780781712104-MB499SYSUYEYKE3R1GCI/iPhone+12+Pro+Max.png Selected Projects - Accelerating a Marketing Launch - Homepage (Mobile) https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780781666429-1QBV04WG2BLPT9Y6NZWW/Cherry+new+colors+PCP+Mobile.png Selected Projects - Accelerating a Marketing Launch - New Colors Collection Page (Mobile) https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780781739887-ZRJPEA340Q8D3GUBT1D1/Cherry+New+Colors+PCP+Desktop.png Selected Projects - Accelerating a Marketing Launch - New Colors Collection Page (Desktop) https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780782220022-WGZ7KNSEVYRD3H4NDSCB/CRM_NOV_Bliss%2Bin%2BCherry%2BPSA%2B%2B%2BSMS.webp Selected Projects - Accelerating a Marketing Launch - Launch Email https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780782163685-H0NK6RHZ3VXUMBV58O0Y/CRM_NOV_Bliss+in+Cherry_Reminder+2_Version+B.jpg Selected Projects - Accelerating a Marketing Launch - Re-engagement Email https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/52db65a4-5f45-4d5f-ba7c-c879f3a88597/Lifestyle_Bliss+Cherry_0095.jpg Selected Projects - Accelerating a Marketing Launch - Impact The relaunch had an immediate and meaningful impact on performance. Sales saw a significant lift, with select SKUs selling out before replenishment orders could be placed. Beyond revenue, the project delivered valuable insight: It confirmed our theory that Harper Wilde’s core customer prioritizes comfort and functionality over pure looks. It validated that the product itself was strong — it simply needed the right framing to resonate with our customer base. With renewed confidence in the collection and its positioning in our assortment, the Merchandising team invested in new limited-edition colorways for upcoming seasonal launches, turning a previously underperforming line into a growth opportunity for the business. https://video.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/389ab3b8-432a-4914-9015-2c7e6102acbf/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/389ab3b8-432a-4914-9015-2c7e6102acbf/thumbnail Selected Projects - Accelerating a Marketing Launch Selected Projects - Accelerating a Marketing Launch https://www.clarakellumpathe.com/projects/comfortmesh-collection-relaunch monthly 0.5 2026-08-14 https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780628214069-93T2L4W8JERFF5LV6CON/PDP_Ally_ComfortMeshScoop_ComfortMeshHighWaist-Taupe_0665.jpg Selected Projects - ComfortMesh™ Collection Relaunch https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780628241177-OA3FRXYC17MAZROPJ27S/PDP_Ally_ComfortMeshPlunge_Highwaist-Black_1286.jpg Selected Projects - ComfortMesh™ Collection Relaunch https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780628274148-HM0MQBG0GYQL3CVQDMN0/PDP_Megan_LuxePlunge-Pearl_LuxeThong-Pearl_1597_NONIPS.jpg Selected Projects - ComfortMesh™ Collection Relaunch https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780629098993-V70SP3BAPPF5P32ZAHI5/PDP_Emersyn_ComfortMeshTriangle-Black_ComfortMeshHighWaist-Black_0501.jpg Selected Projects - ComfortMesh™ Collection Relaunch https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/c51cbd4e-6be4-497d-955c-eb50aa27b798/Lifestyle_Ally_ComfortMeshTriangle+Bralette_Thong-Black_3221.jpg Selected Projects - ComfortMesh™ Collection Relaunch - Creative Direction I led the creative direction for the relaunch, ensuring the visuals and design language clearly supported the new positioning. Photoshoot Art Direction The shoot emphasized ease and comfort rather than seduction: Set in a light, airy home environment Styled with soft textures like boucle furniture and cozy blankets Models paired the pieces with familiar wardrobe staples — button-down shirts, denim, and comfortable cardigans — to show how seamlessly the products fit into everyday life Design & Visual Language For the launch campaign, I focused on restraint and simplicity: Used a lighter weight of our brand font to reinforce an airy, effortless feel Let the photography do the heavy lifting, minimizing visual clutter Emphasized tight product crops to highlight the sheer mesh fabric and thoughtful construction details Copy and design worked together to balance key attributes — sheerness, sexiness, comfort, and wearability — without leaning too far in any one direction. https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/e4cf8993-31a4-4fd6-b9fc-70e09f1dd5c1/_Luxe-OLD.gif Selected Projects - ComfortMesh™ Collection Relaunch - Previous Imagery https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/4294c395-b990-4884-9b1e-f49a31f3ad71/ComfortMesh_NEW.gif Selected Projects - ComfortMesh™ Collection Relaunch - New Imagery https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780637538399-KCY9UFIXHECYADCAOLZ3/Comfortmesh_Homepage.jpg Selected Projects - ComfortMesh™ Collection Relaunch - Homepage https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780637638206-K0O0YVZJW1ZSK6X65TPQ/Comfortmesh_PCP.jpg Selected Projects - ComfortMesh™ Collection Relaunch - Collection Page https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780681186083-H157KA2VYGUYJQQD2MK6/Comfortmesh+email+nonpurchasers+%281%29.gif Selected Projects - ComfortMesh™ Collection Relaunch - Launch Email — Past Purchasers https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780681186195-QLNLF2OF6559G0OMUGJQ/Comfortmesh+email+nonpurchasers.gif Selected Projects - ComfortMesh™ Collection Relaunch - Launch Email — Non Past Purchasers https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780681273952-O24TP7MI32Z6BFTLRY82/20250803_ComfortMesh_Spotlight_Email.jpg Selected Projects - ComfortMesh™ Collection Relaunch - Re-engagement Email — Product Benefits https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780681904480-CU5PIFRRNXAB35X93WIK/ComfortMesh+Reengagement+Email+JULY.png Selected Projects - ComfortMesh™ Collection Relaunch - Re-engagement Email — Collection Highlight https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780643407992-C7PVTAYQ93MF9MBB0NAL/9x16_V02.png Selected Projects - ComfortMesh™ Collection Relaunch https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780643283978-OCALV2R01VWCSS9SO4F0/ComfortMesh+Ad+Taupe+GIF.gif Selected Projects - ComfortMesh™ Collection Relaunch https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780643408521-JR6WNHESN60KZEKLZFA6/9x16_V01.png Selected Projects - ComfortMesh™ Collection Relaunch https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780643587249-UMZ02A4OLAOBO6H53HK7/9x16_v01.png Selected Projects - ComfortMesh™ Collection Relaunch https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780643330511-QWGI3Q0BG8FS1RKZZDRS/ComfortMesh+Ad+Taupe+GIF+%283%29.gif Selected Projects - ComfortMesh™ Collection Relaunch https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780643587832-YVPG8L0O859DXTFQQWPB/9x16_v02.png Selected Projects - ComfortMesh™ Collection Relaunch https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780643687598-4L7NIY4YB7O33PKPCHZY/ADS_FEB_Static+Comfort+Mesh_Plunge_Taupe+%5Btall%5D.jpg Selected Projects - ComfortMesh™ Collection Relaunch https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780643337390-K59UVOJ55IQ7XUCFMWRK/ComfortMesh+Ad+Taupe+GIF+%281%29.gif Selected Projects - ComfortMesh™ Collection Relaunch https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/1780643472180-DCEDNFMKF4O6YJ2FJV6Z/ADS_FEB_Static+Comfort+Mesh_Triangle_Pearl+%5Btall%5D.jpg Selected Projects - ComfortMesh™ Collection Relaunch https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/33e20d01-b36c-4387-97a2-f82b92c3136c/Lifestyle_AllyEmersyn_ComfortMesh_Black_3588.jpg Selected Projects - ComfortMesh™ Collection Relaunch - Impact The relaunch had an immediate and meaningful impact on performance. Sales saw a significant lift, with select SKUs selling out before replenishment orders could be placed. Beyond revenue, the project delivered valuable insight: It confirmed our theory that Harper Wilde’s core customer prioritizes comfort and functionality over pure looks. It validated that the product itself was strong — it simply needed the right framing to resonate with our customer base. With renewed confidence in the collection and its positioning in our assortment, the Merchandising team invested in new limited-edition colorways for upcoming seasonal launches, turning a previously underperforming line into a growth opportunity for the business. https://www.clarakellumpathe.com/projects/category/Gallery monthly 0.5 https://www.clarakellumpathe.com/projects/category/Case+Study monthly 0.5 https://www.clarakellumpathe.com/projects/tag/Art+Direction monthly 0.5 https://www.clarakellumpathe.com/projects/tag/Design+Ops monthly 0.5 https://www.clarakellumpathe.com/projects/tag/Harper+Wilde monthly 0.5 https://www.clarakellumpathe.com/projects/tag/Event+Signage monthly 0.5 https://www.clarakellumpathe.com/projects/tag/Branding monthly 0.5 https://www.clarakellumpathe.com/projects/tag/Packaging+Design monthly 0.5 https://www.clarakellumpathe.com/projects/tag/Print+Design monthly 0.5 https://www.clarakellumpathe.com/projects/tag/Order+Inserts monthly 0.5 https://www.clarakellumpathe.com/projects/tag/B2B monthly 0.5 https://www.clarakellumpathe.com/projects/tag/B2C monthly 0.5 https://www.clarakellumpathe.com/projects/tag/Web+Design monthly 0.5 https://www.clarakellumpathe.com/projects/tag/Email+design monthly 0.5 https://www.clarakellumpathe.com/projects/tag/Gallery monthly 0.5 https://www.clarakellumpathe.com/projects/tag/Iconography monthly 0.5 https://www.clarakellumpathe.com/projects/tag/Photoshoot+Production monthly 0.5 https://www.clarakellumpathe.com/projects/tag/Design+Systems monthly 0.5 https://www.clarakellumpathe.com/projects/tag/Case+Study monthly 0.5 https://www.clarakellumpathe.com/about daily 0.75 2026-08-15 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/e73a5617-f0bd-4975-a0d5-ee10f710a48e/imgg-demo-9pgfX337.png About https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/667f41cd-7703-4f11-bfee-22d4756246e0/imgg-demo-nRrNzbfO.png About https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/41b5da29-36b8-41ef-afac-df12a8396101/imgg-demo-C59XbaOt.png About https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/945b27c1-3af4-4ced-997e-080d95a45d3f/imgg-demo-EpGLe4Je.png About https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/0ba35b43-5513-4d1c-a794-34313b449e37/Clara+Headshot.png https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/fc7b25eb-97a5-4ce7-bd35-820f355ff065/hand-waving-hand+2.gif https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/4206f4f9-c8a5-417f-991a-c140f5630b9d/Contact+Envelope.gif https://www.clarakellumpathe.com/home daily 1.0 2026-08-17 https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/9c6b9d03-48a1-4450-a32b-7e69594571a9/sparkles+2.gif https://images.squarespace-cdn.com/content/v1/6945ee9a7aac1d26fa3265c7/7084d1f2-d3d1-40f8-bc78-e369c226e7cd/Untitled_Artwork+2.png