98point6
I was a Visual Designer at 98point6—a virtual primary care health technology startup—from 2020 to 2022. I worked alongside a small team of brilliant creatives and marketers to produce a wide variety of branded materials for consumer, enterprise, and internal clients. Collaborating with internal company stakeholders as well as outside vendors, we drove customer engagement and brand awareness during a time when virtual visits became an essential option for safe and convenient care.
Marketing Flyers
Flyers created to support 98point6’s B2B marketing & sales efforts. Typical design problems that needed to be solved for included data visualization, illustrating the patient experience, and organizing large amounts of information into an easily digestible format so that key decision makers could quickly understand the value that our virtual primary care platform could bring to them and their employees
Core Values Iconography
98point6 has fourteen Core Values, and seeks to infuse them into company culture and decision making at every level. From candidate interviews, to executive strategy, to day-to-day tasks, employees are encouraged to always consider core value alignment.
As a design team, we were tasked with creating an icon to represent each value, so that they could be more easily remembered and visually communicated within the company. Additionally, we created animated versions of each icon to use on Slack. The reception of these “slackmojis” was overwhelmingly positive, with employees often reacting to others’ posts with the core value they felt was being embodied.
Member Mailers
Direct Mail was an extremely effective way of reaching our members, and we designed these pieces regularly.
Here I have a postcard mailer that was sent to new members. Packed with information about 98point6’s offering, the mailer has a perforated “membership card” to punch out to help keep 98point6 top of mind.
Additionally, I have featured here a mailer sent to 98point6 members with eligible dependents. It speaks to the pediatric offering and encourages busy parents to make things easier for themselves by utilizing their 98point6 benefits.
Behavioral Health Landing Page
With the introduction of 98point6’s Behavioral Health offering, we needed a landing page to educate patients on what we treat and how therapy and coaching visits would be conducted.
There was a wealth of information to communicate on this page. I used a combination of illustrations, in-product screens, and icons to illustrate the patient experience, and laid out the other information such as “What we treat” and “Frequently Asked Questions” in a way that was easily digestible by our members.
