98point6
I worked at 98point6—a virtual primary care health technology startup—as a Visual Designer from 2020 to 2022. I worked alongside a team of brilliant creatives to produce a wide variety of branded materials for consumer, enterprise, and internal clients. Collaborating with internal company stakeholders as well as outside vendors, we drove customer engagement and brand awareness during a time when virtual visits became a must-have option for safe and convenient care.
Member Mailers
Postcard mailer sent to new members. Packed with information about 98point6’s offering, the mailer has a perforated “membership card” to punch out to help keep 98point6 top of mind.
Postcard mailer sent to 98point6 members with eligible dependents. Speaks to pediatric offering and encourage busy parents to make things easier for themselves by utilizing their 98point6 benefits.
Core Values Iconography
98point6 has fourteen Core Values, and seeks to infuse them into company culture and decision making at every level. From candidate interviews, to executive strategy, to day-to-day tasks, employees are encouraged to always consider core value alignment.
As a design team, we were tasked with creating an icon to represent each value, so that they could be more easily remembered and visually communicated within the company. Additionally, we created animated versions of each icon to use on Slack. The reception of these “slackmojis” was overwhelmingly positive, with employees often reacting to others’ posts with the core value they felt was being embodied.
Marketing Flyers
Flyers created to support 98point6’s B2B marketing efforts. Typical design problems that needed to be solved for included data visualization, illustrating the patient experience, and organizing large amounts of information into an easily digestible format so that decision makers could quickly understand the value that our virtual primary care platform could bring to them and their employees
Landing Page
With the introduction of 98point6’s Behavioral Health offering, we needed a landing page to educate patients on what we treat and how therapy and coaching visits would be conducted. To illustrate the patient experience, I used a combination of illustrations and product screens.