Paid Social Ads

Paid ads on social media channels is a huge part of Harper Wilde’s strategy for growth and customer acquisition. My team and I consistently produced batches of static, video, and animated ads to support new product launches, promotional periods, as well as educating new potential customers on our best selling styles. In addition to our ecomm and cammpaign photography, I captured on-set video content to show the movement, functionality, and specific use cases of Harper Wilde pieces.

Under my leadership, we were able to increase creative output by nearly 200% without increasing headcount by implementing templates and learnings from the Growth Marketing team—allowing us to continue to effectively test and learn what resonated most with our target customer.